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Support UK sneaker brands
Sneaker (US) culture in the (UK) trainers is big business. From the biggest and most popular brand names like Nike and Adidas. To Asics, New Balance and Sacouny. There are plenty to choose from. However, let’s go one better and delve into some sneaker brands you may never have heard of that are currently trying to punch their weight in an ever-competitive industry.
There are no rules out here. You can wear whatever trainers you want. You can support your local brands regardless.
LOCI WEAR
Emmanuel Aribo Co-Founder and CEO of Loci Wear. A luxury sustainable sneaker crafted out of vegan leather, with natural cork and recycled foam Insole. A classic logo, with a bamboo and recycled nylon lining finish. A Modern style, for the basketball courts of Los Angeles. Worn by Hollywood celebrity actors like Lucy Hale, Naomi Watts, Ben Affleck and Eva Longoria. The NEO range above are my favourite out of all the ranges. Loci wear have also teamed up to collab with Selfridges. So you will see their sneakers on sale in Selfridges.
HYPNTH
Jason Black, aka J2K former London rapper of Roll Deep, launched his sneaker brand Hyphnt Jason Black is also co-founder of Award-winning London-based Crep Protect and is no stranger to the sneaker world. His signature sneakers ROAD RUNNER and the CITY WALKER hand made in Portugal using A combination of smooth and perforated leather tailored in Italy and suede in a combination of colourways. These trainers will drop with jeans, jogger bottoms and shorts. Such a versatile sneaker. My prefrence would we be the road runner because it’s my type of style. The City Walker reminds me of the old Reebook classics.
VA GARMENTS
Alan Adewale and Vidal Rollings Bull Co-Founders of VA Garments Launched their ‘VA Prophecy’ sneaker for Autumn/Winter 2023. The talented duo met whilst at the University of Bedfordshire. VA short for Visual Artistic stamps a unique feel about these sneakers. Black suede sneaker with leather panels and gum sole. I really the VA Prophecy a really stylish type of sneaker which will probably get people asking where did you get them from.
These UK brands are creating their own unique styles. It’s time they were recognised throughout the UK and beyond. Let’s start supporting these brands even more so.
Let us know what you think about these up and coming brands in the comments section.
