Hoodrich, a leading UK fashion streetwear brand founded in Birmingham by owner Jay Williams, Hoodrich is in the process of being acquired by a huge brand management company Iconix International in a major ownership partnership.

This is very big news in the UK streetwear industry. And it goes to show Hoodrich’s slogan ‘from nothing to something‘. The grind of selling 30 t-shirts from his car boot back in 2014 to seeing the brand in over 1000 shops globally throughout 24 shops is crazy levels.

Iconix International who are premier provider of brand management solutions to brand owners globally. And have a successful portfolio of retail brands, including Ed Hardy, Umbro, PONY, Marc Ecko and Rocawear amongst 28 brands globally for leading retailers. There is more information from the Chief Executive on the Iconix website.

“We are excited about the incredible opportunity to grow HOODRICH with this outstanding group of best-in-class partners. The brand is extremely well-positioned to capitalise on the growing demand for lifestyle streetwear with an authentic brand story. We are committed to bringing this high-quality brand to an even bigger global audience and to expand on Jay’s commendable journey so that HOODRICH continues to be not just SOMETHING, but something great.” – Bob Galvin, Chief Executive Officer, Iconix International Inc.

Looks like a good move for both parties and we wish Hoodrich the best for the future. What do you think of this partnership? Let us know in the comments section below