Sports company PUMA and music artist, creative, and designer A$AP Rocky have dropped their latest collection featuring footwear,
apparel and accessories. A$AP Rocky’s fashion knowledge, style and cultural expertise brings a
new perspective to the growing global motorsport audience. A full head-to-toe collection includes
the Inhale Sneaker, originally launched in the 2000’s, which was hand picked by Rocky from the
archive.
Rocky and PUMA continue to push the boundaries between fashion and sport by leveraging
performance materials and functional elements with a distressed treatment that creates the
effect of having been worn working in the garage all day.
“Other sports have uniforms available for the consumer and I wanted to bring that to the F1 category. For the visuals, I wanted to demonstrate how as adults we can lose sight of the dreams and imagination that we had as kids, and really love how it all came together.“
A$Ap ROCKY
Rocky’s intention to shift how brand’s approach taking risk through design is evident in this drop.
- A$AP ROCKY x PUMA SWEATSUIT: Made with a slim fit to emulate the fit of a racing suit,
this piece features a distressed allover print for a worn effect, custom PUMA graphics, - A$AP ROCKY x PUMA SEATBELT T-SHIRT : Features a sublimated graphic that mimics a
driver’s 6-point seatbelt. Designed in heavyweight cotton with a boxy fit, this trackmeets-street piece is rounded off with PUMA and A$AP cobranding. - A$AP ROCKY x PUMA KNITTED BALACLAVA: Inspired by the balaclavas worn by drivers
under their helmets, this cozy knit fabric has a distressed treatment, button snap
webbing for easy on and off wear and storage, and PUMA branding at the throat. - A$AP ROCKY x PUMA PADDED BALACLAVA: Designed to mimic the look of a racing
helmet, this A$AP ROCKY x PUMA balaclava features a padded design, a removable visor
insert, and a bungee closure for an adjustable fit. - A$AP ROCKY x PUMA XL GLOVES: Inspired by racing gloves, this pair has an oversized fit
with a heat map printed in silicone at the palm. Molded silicone print at the back of the
hand mimics veins, while badges from the collection are featured on the fingertips,
inspired by Rocky’s nail art. - A$AP ROCKY x PUMA INHALE OG: Originally created in 2000 as a running shoe, the
PUMA Inhale has secured its spot as a streetwear staple with its extreme contours.
Today we’re reissuing a limited release of the Inhale in its original, iconic color alongside
A$AP Rocky. Limited-edition footbed inserts designed by Rocky will be distributed via
gifting only.
A$AP Rocky serves as a true Creative Director through all parts of his campaigns with a hands on approach to not only the designs of the collection but all of the aesthetic elements and
marketing that come with it. He actively directs, styles, scores and produces all of the materials
around his releases and oversees the entire process. This attention to detail is evident in this
campaign with PUMA through his mindful blending German expressionism with a vibrant and
playful world to demonstrate how when we grow up we so often lose our child-like spirit and
imagination. This campaign serves as a reminder to never limit your imagination or lose sight of
your dreams.
The collection is available beginning in the US at 10am EST on May 3rd on PUMA.com, as well as
retailers globally including Nubian, SSENSE, SLAMJAM, SNS, Foot Patrol, Shinzo
and CNCPTS Miami Flagship Store. (Puma press release)
So, what do you think of the A$AP Rocky X PUMA drop? Let us know in the comments section below
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