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In the Football season calendar, we ardent fans have a love/hate relationship with international football breaks. You build up an appetite for Gameweeks based on your team’s progression, and for the football fan, we’re counting down the days until we can resume domestic matches and get into the ‘business end’ of the season.
While bored, I spotted a nice 4th kit that we’ll see donned during this period from none other than Real Madrid. In terms of ‘business,’ I can see plenty of demand for this classy range. Kit manufacturer Adidas, who are way ahead of the class when it comes to kit launches, designs, and collaborations, have teamed up yet again with long-time collaborator Yohji Yamamoto and the Y-3 fashion label to produce an eye-catching range for both Men’s and Women’s teams set for launch on 27th March here.
The range features not only the jersey, but let’s get into that while we’re here. It’s a purple jersey that has been Real Madrid’s 3rd choice jersey in recent years, and I can see them promoting it for the remaining matches in La Liga. It features no Adidas branding; the shoulders are plain without the famous three strips, similar to Real’s centenary kit, and the Adidas logo on the right is replaced by the Y-3 logo to align with the club crest. Also, on that side, there’s a large white rose that takes a prominent place from the shoulder and is placed diagonally overlapping the Y-3 logo, stopping short at the shirt sponsor.
Beneath the shirt sponsor, a larger white rose features, this time on the opposite side. With the rose on this side, we can find the signature of Yohji Yamamoto, which adds a unique touch compared to previous Real Madrid x Y-3 ranges and quite a feature for a football jersey. The shorts are mainly plainer, featuring the club crest and Y-3 logo only. I’m not sure if they do or not, but it would be nice to have pockets on the shorts, similar to what Adidas manufactured when they collaborated with British-Jamaican designer Grace Wales Bonner for the Jamaican National Football team range. That way they could be worn in the outdoors on a casual basis in much warmer climates.
The range also features a goalkeeper jersey. In orange, it maintains the same features as the outfield jersey and could be a nice alternative for fans of Real Madrid to purchase. The shorts are just like the outfield shorts, but orange.
The pre-match jersey is in traditional white. It features just the upper rose and without shirt sponsorship. Typically, pre-match jerseys retail cheaper than match jerseys, and I can see this being very popular with ‘Los Blancos’ fans who want to show their authentic identity with Y-3 style and pay slightly less for the privilege. It could also be popular with parents with a few young fans in the household to consider. Again, the pre-match kit features shorts consistent with the other variations.
There’s a really nice presentation jacket that the players will walk onto the pitch wearing. It’s incredibly minimalistic, just a plain white jacket, with a white, or is it platinum, or maybe a silver Real Madrid club crest. Looking at the images, I can’t detect any other emblems, but you would imagine the Y-3 logo is present. It seems made for the Champions League anthem and I can see it being very popular as streetwear or at clubs or music festivals. There’s supposedly a hoodie too, but I couldn’t find images for that. However, other items in the range include a scarf, cap, and a bag designed to be worn across the body, similar to a waist bag.
Given the incredible size of the global fanbase of Real Madrid, which is one of the biggest, if not the biggest, in the world, I think this range will be flying off the shelves, so to speak. I’m not sure how much the range retails for, but you can bet it won’t be cheap. In their 10th year anniversary, Adidas x Real Madrid x Y-3 continue to drop some really amazing lines, and this is right up there.
